Answer Key Questions
Why did it happen?
Answering Business, Audience, Channel & Message Questions. Conveying the “why” and “so what” of data. Analytics digs deep into the data to interpret what is going on with your customer to answer questions around improving the business. Critical analytics requires a deep understanding of the business and the industry in which the analyst is working.
Optimize your end-to-end (E2E) customer journey and identify pain points in the visitor experience.
Maximize your marketing effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.
